But sometimes you want to just jump right in and see what a reporter is tweeting about right that instant. The map format makes that easy to do:
You'll notice on that you can also add the pitch you're going to use for each reporter, the subsequent email correspondence you have with them, and the ultimate outcome--either a link to the published article, or the dreaded "thumbs down."
And when the campaign is finished, you can copy and paste each reporter's branches to your main Media Contact map to continue building a history of your relationship with that particular person. More on this later.