Sometimes when someone tries mind mapping for the first time (and this was hers), the create some very simple maps. And that's great! I do that all the time. I'll just open up a map when I just want to think a couple of things through. Just getting them down on the page always help me think more clearly.
But Jenn isn't like that. She is, in fact, a maniac. Here's the very first map she showed me, having tried mind mapping for the very first time (click on map to enlarge):
How impressive is that?! I asked Jenn why there were so many relationship lines. Because, she said that that's how she looks at a marketing campaign. Everything Kane does for a client is integrated into everything else or... integrated marketing.
When Kane send out an email for a client, they make sure that the same content gets onto the client's Facebook page and goes out as a Tweet. They put the copy on the company's website--and post about it on their blog. It seems to me that doing it this way really adds a multiplier effect to the message they client is trying to get out.
As you peer closer at the map, you get more of a sense of what she's trying to convey with the map:
Maps like these revive the discussion of a map's intended audience. I think some people believe that a map--any map--should be immediately intelligible to anyone, simply by virtue of the fact that it's a mind map. But maps like this make it pretty clear that while some maps are, indeed, immediately understandable, some have meaning only for the person who made them.
If, for some strange reason, you haven't tried mind mapping yourself, go to www.conceptdraw.com and get a free trial. See if it makes sense to you.