News and thoughts from CS Odessa, maker of the ConceptDraw product line: ConceptDraw PRO, ConceptDraw PROJECT and ConceptDraw MINDMAP.

Thursday, April 2, 2009

Strategic Accomplishment Mapping with ConceptDraw MINDMAP


Business is all about moving ahead; in one word it is all about ACCOMPLISHMENT.


To accomplish something, is to bring about a desired result with effort. Completion. Accomplishment comes in many forms. I like to break accomplishment down into tactical and strategic accomplishment.


To be tactical is mostly viewed as relating to small-scale actions serving a larger purpose, while being strategic is more focused on the integrated whole or planned effect. A good friend of mine who is a wiz in public relations once described the amount of interest she was able to generate for her company by using a tactical strategy. She understood the market dynamics well and was utilizing such knowledge to bring attention to her company.


Of course tactics are just as critical to any company as strategy. The difference is the potential leverage you can take advantage of with strategy. Tactics is most similar to using a sledge hammer to tear down a brick building where as strategy is most similar to using a wrecking ball to break down the wall barriers. Strategy also comes in different formats and with different levels of impact. The one given is that attaining strategy attainment is critical to businesses of any type or size.


I have built a sample Strategic Accomplishment Map (SAM) using ConceptDraw MINDMAP that can be downloaded from MindMapPedia. http://www.mindmappedia.com/?id=121847551


With this map being used as a template your strategy is visible at all times, this enables you to focus more accomplishing your goals. All company strategic plans must be broken down to department, group and individual levels; if this is not done the company’s strategy may never be realized.


“If the building blocks are clearly defined, the essence of even the most complex strategy can be expressed on one page.” ------------- An excerpt from the book, Execution. The Discipline of Getting Things Done.


My own version of this quote would be


“If the building blocks are clearly defined, the essence of even the most complex strategy can be expressed on ONE MIND MAP. “


What Is Mapping Strategy Implementation?


I find that tactics are easy to identify and measure, but many times strategy after the initial planning can be elusive in its implementation. Strategy implementation is the inventory of all of the activities and resources that need to be identified and organized so that a strategic plan can be put into practice. Implementation always follows strategy formulation, and I find mind maps to be an excellent way to keep the strategy in view and at the same time be focused on the right implementation plan to accomplish the strategic objectives.


Works Cited

Bossidy, Larry, Ram Charan, and Charles Burck. Execution The Discipline of Getting Things Done. New York: Crown Business, 2002.


Hunger, J. David, and Tom Wheelen. Essentials of Strategic Management (4th Edition). Upper Saddle River: Prentice Hall, 2006.

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