Biggerplate Continued: Andrew Wilcox on Finding Maps Online

(And once again, please refer to The Mindmap Blog's "Mindmapping Thought Leaders Share Best Practices in London" for each speaker's video.)

Andrew Wilcox from Cabre had a short but interesting presentation. He was curious about how easy it was for people to find mind maps online. So he did a little test. The test was a good example of how one can occasionally step outside of one's own point of reference to see what the world looks like to others.

Image from Strangerush.com.

Why do bank robbers rob banks?
Andrew's unstated assumption was that it's pretty easy for people immersed in mind mapping to find all the maps they want by searching online. Like the bank robber, we know where to look (such as Biggerplate). We know common file extensions. We know specific terminology that might increase our chances of success. So it's not surprising that we may think that it's fairly easy for anyone to find maps online. Alas, not so. And therein lays the rub.

Andrew's Empirical Examination
Andrew described his test: First, he mapped a local meeting. Then he posted the map on Biggerplate, on Mindjet's "Maps for That" site, and to his own Conference Reaction site. He downloaded some tool that let's people see what their sites look like to Google. And then he did a Google search for the map. Here's what he found:

1. Google itself sees the file name. That's it.
2. When it searches "Maps for That," it sees pretty much nothing too because of the content management system Mindjet uses (according to Andrew).
3. Biggerplate was slightly better, showing an outline of the map contents.
4. And when Google it searched Conference Reaction, it looked pretty much like the page he had uploaded, complete with text and the map image.

Image from Warrior Fitness

Curious Results Indeed!.
His conclusion wasn't "See what a great site I have," but "How could the results be so different? Why are they so different." He tried to correlate the search results with each site's page rank. But there didn't seem to be any clear correlation.

He then did another search using terms he thought an average person looking for a map might use: visual project management." The highest result an actual map got was the #12 result for Mindjet, but the link was to a page that wasn't exactly educational--more like a landing page for shopping. None of the mind mapping software companies in the room--and no other such vendors he could think of--were in the top 100 results.

The Challenge
The point of his presentation, as borne out by his little test, was that it seems to be very hard for the average person to stumble across an actual mind map of anything--unless they know exactly what they're looking for and probably where to find it.

And he left that as a bit of unfinished business for the companies represented at the Biggerplate conference: How can we as mind mapping experts make it easier for people to find maps online?

Mind Mapping: Your New Secret Weapon?

An article I just wrote on mind mapping, "Mind Mapping: Your New Secret Weapon?" was just published on onlineincometeacher.com.

The focus of the article is how bloggers can use mind mapping to come up with topic ideas for their blogs.

Like all kinds of freelance writing, it can be really hard to continually generate new blog ideas. Mapping can be used to come up with the ideas themselves, and also to think about new sources of ideas.

Some of the ways you can get your mind working include:

• Taking a class in something you've always wanted to learn.
• Teaching a class in something you're good at--and especially those you want to be better at. (Nothing focuses the mind like knowing you're going to be standing in front a room full of people.)
• Get out more. Go to cultural events. Just walking through a museum always get my mind turning.
• And don't forget to seek opportunities to write guest blogs. Once again, putting yourself in a position where you have to organize your thoughts can help you think in new ways. Plus, most blogs allow you to insert a link back to your blog. Those inbound links are precious!

My wife and I just used mapping to manage a small home-remodeling project. I'm going to blog next about how to use mapping to manage all the little details that go into a remodeling project. It's an example of how versatile mind maps are. You can use them for the most ethereal and the most concrete things...

How to Impress New Clients from Day 1

I read an interesting post today about how freelance writers can build strong, professional relationships with new clients. The post is on Freelance Switch and is about creating a smooth client intake process.

The gist of the article is that it makes a lot of sense to develop a repeatable way to bring new clients into your work process and your world. I've made a map of the blog post:

The author of the post, Thursday Bram, points out two distinct benefits of creating a repeatable client intake process:

1. By presenting the client with a well-ordered process, you immediately present yourself as a professional who knows how to get the job done--with the least pain and stress to your client.

2. By creating a repeatable process, you make it easier (should this happy day come), for you to pawn off some of this early client interaction onto your assistant.

Both of these benefits can mean more money in your pocket, a less-stressful experience for your client and, who knows, maybe a decent starting income for someone who's just getting into the game and is ready to assist you and learn from you.

As Bram notes, it's critical to gather this information in a way that you can put it right into the writing process. So you can gather all your client intake info in a CD MINDMAP, organize it and add to it, then export it all to an MS outline and get to work. By jove! Brilliant!